 |
    |
   |
 |
 Do you know how to make an ABSOLUT KISS or an ABSOLUT CAIPIROSKA? Located within ABSOLUT REALITY at absolut.com, the brand new ABSOLUT DRINKS function is the most comprehensive drink search engine available online. With over 99 recipes to choose from, ABSOLUT DRINKS is designed to add new life to parties, while inspiring your inner bartender. If you want to try something new, but are limited by your knowledge of cocktail creations, ABSOLUT DRINKS is the perfect solution. At absolut.com/drinks, you can search for new and exciting ABSOLUT recipes by name, favorite ABSOLUT flavor, or keywords from a multitude of ingredients. You can also browse the entire drink list or conduct an advanced search by entering part of a name or any word that might be included in a drink recipe. Perfect before a party at home or for challenging the bartender's knowledge during a night on the town, ABSOLUT DRINKS is easy to use. The color-coded hexagonal drink display, which allows the user to scroll down the entire drink list by basic ingredients, then provides a colorful photograph display of the cocktail and recipe. absolut.com/drinks |
 |
 The legend of Valentine's Day is about as complex as the most intricate love affair. The only thing most experts agree on is that it probably has its roots in ancient Rome. But they're divided on whether it originated with the mid-February celebration of the marriage of Zeus and Hera or with another pagan Roman rite, or whether it was entirely the doing of a certain Saint Valentine. And if it was Saint Valentine, who exactly was he? Valentine was a relatively common Roman and medieval name, and there were plenty of Christian martyrs who bore it. Was it the Valentine who was jailed for his beliefs and then fell in love with the daughter of his jailer? Legend has it that before he was executed, he sent her a love note signed, "From Your Valentine". Or was it the 3rd century Christian priest named Valentine who defied Emperor Claudius II's edict forbidding marriage during wartime? Claudius thought that single men made better soldiers, but Valentine continued to perform marriages in secret until he was caught and executed. In 496 A.D., Pope Gelasius supposedly declared February 14th to be the Feast Day of Saint Valentine, the Patron Saint of Lovers and Engaged Couples. However, historians point to the fact that in medieval times, there were more than 50 martyred Christians by the name of Valentine. Any of them could be our beloved Saint. However, one thing we do know for sure is that we created the online ad ABSOLUT SOULMATES to commemorate Valentine's Day. And we know that the most irresistible way to celebrate February 14th is to mix up an ABSOLUT FLIRTINI for whomever it is that makes your heart beat faster. Interact with ABSOLUT SOULMATES. 
| ||||||
 |
 Helmut Newton, one of the greatest fashion photographers of modern times, has passed away at the age of 83. He will be remembered as a truly international artist who was never afraid of provoking a reaction. Newton's relationship with ABSOLUT began in 1995, when he worked with ABSOLUT on the brand's first international fashion design portfolio – ABSOLUT NEWTON, a campaign featuring eight highly fashionable creations. It was while shooting this ad series that Newton first visited Åhus, the small town in southern Sweden where all ABSOLUT is produced. Inspired by the surroundings, he expressed an interest in returning there to capture the dramatic vistas through his lens. And this he did for the ABSOLUTLY project, first published in 2001. An eight-page ad insert, showing the origins of great natural beauty of all ABSOLUT, as interpreted by Newton, was the result. Newton was best known for his photographs of women, and this seems to have irritated him to some extent. With regard to his photos for ABSOLUT, he commented: "I had to wait until I turned 80 to see someone, finally, take an interest in my landscapes. [...] For this reason, I loved doing this campaign for ABSOLUT. It was my first commission of this kind." Helmut Newton died on January 23 in a car crash in Los Angeles – he worked right up to his last day. He is mourned by his wife.  |
 |
 Ever wondered why your ABSOLUT tastes the way it does? Each flavor has a long process behind it, monitored by a person for whom taste is an entire profession - a flavorist. You can create nearly any flavor. Ljiljana Krickic, flavorist at V&S Absolut Spirits, studied chemistry for four years at the University of Belgrade and has an acute sense of taste and smell - plus a whole lot of experience from the world of flavor. It always starts with a brief from the marketing department. Say, after extensive surveys, they have determined that vanilla is what the world's bars are longing for. Once they have decided what to launch and when, the flavorists are called in. In a refrigerated room in Åhus, rows of flavorings and aromas stand like a reference library, and flavoring suppliers from all over the world send their samples here. Because just like when you're painting your house and realize there's a big difference between green and green, well, there's just as much difference between vanilla and vanilla. But vanilla - if we continue with that example - is just the beginning. The ABSOLUT flavorists read the brief and add their own ingredients, depending on whether they want it rich, creamy, chocolaty, sweet, or something else. Different aromas are added in varying quantities to shape the character of the composition, which is then given to a reference group for evaluation. One by one, the samples are eliminated until eventually only one is left - well on its way to becoming the next ABSOLUT flavor. |
